Working Moms Blog

Marketing is critical to the success of your baby food business. Here are some of the highpoints of the various marketing programs that we used during the initial launch of Sprouts Baby Food Inc. back in early 2006.Public Relations Campaign--Vehicle: Email press release; hand-deliver of media kits; phone calls to key targets.--Media Kit: Cool box, birth announcement, press release, profiles, menus, etc.--Goal: Awareness; Feature stories--Target: ...

Handmade Baby Food vs. Commercially Produced, Store Bought Baby FoodFood from your baby food catering business will be differentiated from commercial, factory produced baby food in the following ways:People & ProductionYour baby food is made-by-hand by individuals who are committed to the quality of the baby food. At least one certified chef is on duty at all times supervising the process and ensuring that ingredient and cooking standards are met...