Working Moms Blog

Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals. An easy way to do this is to use an online survey tool (there are dozens out there) to create your survey. Then send an email to all the moms you know, post a notice on a local mommy message board, or send an email to an online Yahoo! Group...