Working Moms Blog

Believe it or not, you can make money online much easier once you stop “selling” and “recommend” instead. The simplest way to do this is to build a targeted list of anxious buyers who want what you have to offer. Building a TARGETED email list is easy once you apply the technique covered in this article.

If you have heard it once you have heard it a thousand times…”You need to build an email list”, “the real money is in the list”…

And I can tell you from experience…this so very true.

Building a targeted email list of prospects who are interested in what you have to offer is the most important thing your website can do for you.

The best way to do this is to use a “squeeze page”.

For those of you who have never heard that term, let me explain what a squeeze page is.

A squeeze page is a page that you send people to that has only one option – to collect a name and

email address in order to recieve a newsletter, free info, or whatever “bribe” is being offered. Here are examples of two different types of squeeze pages, long form and short form.



Here is an example of a longer squeeze page.



Here’s an example of a squeeze page with the short style.

For this to work most effectively, the page should be designed around whatever it is you are offering. For instance, you wouldn’t offer recipes on how to cook a pot roast, if your site is all about vegetarian recipes…It just wouldn’t make sense offer vegetarians a pot roast

recipe.

Now maybe you are wondering if you could be losing a potential customer/sale if they can’t actually get to my site without filling out that form!”

And yes, on the rare occasion that may be true.

However…

You will get a more targeted and qualified prospect. If the person took the time to signup for your offer, to find out more…they are much more likely to buy from you in the long run.

And…you will benefit much more from a prospect who joins your email list because you will have several opportunities to convince them that what you are offering will meet THEIR needs.

You will also have the opportunity to share other products, resources, or services in the future with them and thus make back-end sales.

Now, for example, if you are using Adwords to bring people to your site, you may be paying .50 cents for a click.

Wouldn’t you rather pay that money if you have a chance to get that person on your mailing list and be able to possibly sell that person not just once, but maybe over and over again?

I bet you would.

Remember, our goal is not only to make more sales, but to do so working smarter not harder…

Which simply means MORE MONEY in LESS TIME. Who wouldn’t want to experience that?

If you apply this technique to build a targeted email list, then making money online will seem a breeze.


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